...I'm a VAIO???

The "I'm a PC. I'm a Mac" campaign is no doubt one of the most popular on TV right now. It's also one of the most successful...for Apple anyway. For the rest of the computer companies out there (i.e. those who make "PC"s), it's proven to be fairly destructive to any kind of image they promote for themselves. It should be no surprise, then, that at least one company has tried to distance itself from that boring, pudgy, and uncool visual metaphor. Sony Australia is pushing their new VAIO laptops as "The non-pc pc" and their website sports a small Flash app that asks "Who do you want to play with?" and has likenesses of both the "PC guy" and the "Mac guy" along with a new character: the "VAIO girl". The app itself does nothing more than make sounds when you roll over the characters (they give no love to the PC guy), and leads me to believe that Sony couldn't beat 'em, so they're trying to join 'em.

Somebody should tell Sony that the VAIOs still run on Windows.